Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. During information retrieval, searchers often change focus to different aspects of their tasks. Thinking of getting hair extensions? Lucy Hall and her team are experts at helping you find …

Selecting the appropriate media requires an understanding of the media usage habits of the target market and then matching that information with the profile of each medium's audience. This happens when the title or description have a low relevance for the page content or when we found alternatives in the …

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. It can be scrapped content (a web script visit pages and scraps contents of them). When content is optimized for SEO before …

You always need to make sure that the titles and keywords you use completely match the content you've written. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Decoding occurs when the message reaches one or more of the receiver's senses …